12.4k
@maya.k
Day 7 of the purple strips and I'm OBSESSED 😭
Free US shipping over $35 · 30-day brighter-smile guarantee
Shades whiter in 7 days · Peroxide-free
Whiter teeth
in 7 days, in purple.
The dentist-formulated, peroxide-free strip that cancels yellow on contact and whitens beneath the enamel — no sensitivity, no guesswork.
4.9/5 from 2,000+ brighter smiles · Free shipping over $50
- Peroxide-free
- Enamel-safe
- Vegan
- Dentist-formulated
- Dermatologist tested
- Free 2-day shipping
- 30-day money-back
- Vegan & cruelty-free
The principle
Purple sits opposite yellow on the color wheel. The same logic colorists use for brassy hair, applied to enamel.
How it works →How it works
Three steps. Thirty minutes.
Step 01
Apply
Peel a strip and press onto dry teeth. Smooth out any bubbles.
Step 02
Wait 30 min
Go about your morning. The purple pigments and PAP do the work.
Step 03
Reveal
Peel off, rinse, and smile. Repeat daily for 7 days.
Real results
Before · After
Drag each photo to reveal the after.
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BeforeAfter← Drag →As seen on TikTok
Real people. Real smiles.
Tagged #PurpleStripsChallenge — no filters, no edits.
8.9k
@jordan.dvs
POV: you found the only whitening that doesn't hurt
21.2k
@taeli
before & after no filter — purple wins
5.7k
@nia.b
this is genuinely a 30-min routine
2.1M views14k creators4.9★ rating
From customers
What people say.
Moderated reviews from real customers. No bought, no faked.
The product
One formula. One job. Done well.
What's inside
A short, intentional formula.
Active
PAP
Phthalimidoperoxycaproic acid — a non-peroxide whitener that's gentle on enamel.
Remineralize
Hydroxyapatite
The same mineral that builds enamel, helping rebuild micro-surface.
Color theory
Purple pigment complex
Sits opposite yellow on the color wheel — instantly neutralizes warmth.
Free from
No peroxide. No SLS.
No bleach, no foaming agents, no artificial sweeteners or dyes.
Questions
Everything you'd ask.
Newsletter
10% off your first order.
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