Privacy Policy.

1. Who we are

Pürple. ("we", "us", "our") operates this website and the products sold through it. Questions about this policy? Email hello@purple.co.

2. What we collect

• Account & order data: name, email, shipping address, and order history when you purchase.
• Payment data: processed by our payment provider — we never see your full card number.
• Usage data: pages visited, device, browser, and approximate location via cookies and analytics.
• Communications: messages, reviews, and quiz responses you submit.

3. How we use it

To process orders, ship products, provide customer support, prevent fraud, improve the site, and — only with your consent — send marketing emails you can unsubscribe from at any time.

4. Sharing

We share data only with service providers we need to run the business: payment processors, shipping carriers, email tools, and analytics. We never sell your personal data.

5. Cookies

We use essential cookies to run the site and analytics cookies to understand how it's used. You can disable non-essential cookies in your browser settings.

6. Your rights

Depending on where you live (GDPR, CCPA, etc.), you may request access to, correction of, or deletion of your personal data. Email us at hello@purple.co and we'll respond within 30 days.

7. Retention

We keep order records as long as required by tax and accounting law (typically 7 years), and marketing data only until you unsubscribe.

8. Changes

We'll post any updates to this policy on this page with a new "last updated" date. Material changes will be communicated by email if you have an account.