The science
Purple cancels
yellow.
On the standard color wheel, purple sits opposite yellow. Place the two side by side and they cancel one another visually. Colorists have used this for decades — purple shampoo for brassy hair, purple correctors for warm undertones in skin. We applied the same principle to enamel.
PAP, not peroxide
Phthalimidoperoxycaproic acid breaks down stain molecules without releasing free radicals — that's what makes it gentle on enamel and pulp.
Optical brightening
A precision-tuned purple pigment delivers an instant visual neutralization of yellow tones. The effect compounds with PAP whitening over a 7-day course.
Hydroxyapatite
The same calcium-phosphate mineral that builds your enamel. Helps re-mineralize the micro-surface during each session.
Clean by design
No peroxide. No SLS. No artificial sweeteners. No animal testing. Manufactured in an FDA-registered facility.
Pürple. is a cosmetic whitening product, not a substitute for professional dental care. Consult your dentist if you have ongoing oral-health concerns.
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